About

I build products, ship tools, and write about both.

Three jobs, one throughline: making technology work for the people actually using it — not just the ones who find it easy.

Chitransha Seth

I'm a product leader based in Singapore. Most days that means running product teams — setting direction, making the hard prioritisation calls, and keeping a group of people pointed at the same outcome long enough to ship something that matters.

Most nights I'm a builder. I ship my own software tools — small, opinionated things that solve a problem I actually have. It keeps my hands on the material: the constraints, the trade-offs, the gap between a tidy roadmap and a thing that runs. Leading product is easier when you still remember how it's made.

And in between, I'm an occasional researcher. I write essays on AI and human–computer interaction — the interfaces we're building for AGI, and the people those interfaces quietly leave out. The writing is where the product instinct and the engineering instinct meet an evidence base.

None of these is a hobby propping up a "real" job. They're three views of the same question: how does this actually land for the person on the other side of the screen? That's the work.

Three modes, one throughline
By day

Product leader

Running product teams — direction, prioritisation, and the unglamorous work of keeping people aligned long enough to ship.

By night

Builder

Shipping my own software tools. Small, opinionated, and real — a standing reminder of how the thing is actually made.

On the page

Researcher

Essays on AI and HCI, backed by evidence — the interfaces we build for AGI, and who they leave behind.

The short version

If you're evaluating me, start with the work.

Based in Singapore
Works on AI, product, and human behaviour
Writes at publications.html
Ships at skills.html
Connect on LinkedIn See the work